Down the Aisle with The Wedding Notebook
In 2013, Chaiyen and Andros left their jobs in banking and publishing in pursuit of The Wedding Notebook, an ultra-chic quarterly online magazine and website for the modern bride, where readers can feast their eyes on engagement celebrations, bridal portraits and weddings. The magazine also offers fresh perspectives on wedding ideas and new talent in the industry.
How do you hope The Wedding Notebook helps the modern bride?
Chaiyen: Most of the weddings we share are intimate, beautiful celebrations, each memorable and unique in its own way. Our intention is not to help enlarge your Pinterest board and leave you more confused, but hopefully, by showing you how each of our newlyweds found their own identity, you will be inspired and find yours too. In the next year, we see would like to see The Wedding Notebook as the go-to website for ideas and inspirations for brides-to-be. Within the next five years, we would like to be the regional wedding website.
What are three influencing factors that swayed you to start up The Wedding Notebook?
Chaiyen: Passion, demand, and quality. We are passionate about making a change in the wedding industry by curating and creating quality content.
How does a Malaysian-born wedding site compete against the numerous foreign, online competitors?
Chaiyen: All of our content is native. We create content which is relevant to brides in South East Asia which is something foreign websites are currently lacking. The detailed step by step wedding checklist else well cannot be found on your typical website because our editorial team consists of writers who has real prior experience in wedding planning.
If you could take a guess, why do your consumers prefer you over your competitors?
Chaiyen: Simplicity. Weddings are complicated and can be a tiring event to plan. Instead of going through thousands of vendors, everything on TWN has been carefully curated by our team. Furthermore, we have taken extra measure to ensure the user interface on our website is as user-friendly as possible.
What skills or talents do you think would make you even more successful?
Chaiyen: Startup connections. The Wedding Notebook had been established so far by our publishing skills. We believe with some startup guidance on how to expand our business we might be able to grow our business even better.
Andros: Negotiation skills. I think this is a weakness for me. Having better negotiation skills will definitely help me and our business to be more successful.
What advice would you give to young entrepreneurs who plan to venture down this aisle?
Chaiyen: Do not be too affected by the new competitors that are constantly going to enter the market, it does mean that you are in the right track. If you constantly waver by what your competitors are doing you will find yourself weary and distracted. Focus on your strength and the needs of your readers and clients.
Andros: Jump first, think later! Failure is part of the steep learning curve in entrepreneurship. It’s not how many times you fall but how you pick yourself up after each failure.
The Wedding Notebook (http://www.theweddingnotebook.com) is an ultra-chic quarterly online magazine and website for the modern bride. They cover engagement celebrations, bridal portraits, and weddings. They also offer fresh perspectives on wedding ideas and new talent in the industry.
This article was written for Agensi Inovasi Malaysia's AIM Reporter.